Snapper has been involved with the promotion of the prestigious Sculpture on the Gulf outdoor exhibition since its inception. From humble beginnings, with a logo based on the sound waves the words ‘sculpture on the gulf’ create when spoken, we have guided and helped shape the brand through its different renditions. Since we developed that first logo, brands were updated and changed by various agencies, but Snapper Graphics has always shaped the brand presence, making sure a consistent look and feel was created throughout different media channels and prepared production files for print, signage and advertising. Eve Robinson, one of our associates, has looked after the brand in 2015 and 2017.

2003

2007 -2009 - 2013

2019

Design notes

We started the 2019 Sculpture on the Gulf project with an adaptation of the logo and the brand - using the landscape as a guide for the colour choices to reflect the summery, festival-like character of the event.

The colour palette for Sculpture on the Gulf 2019 was based on the Waiheke coastal landscape. Snapper Graphics 2019.

Then we explored how to combine the logo with promotional photos. This brought up a perpetual issue: promoting an event before the actual sculptures have been created means you have to use examples from past events..

Snapper Graphics experimented with different styles for the Sculpture on the Gulf Waiheke Island 2019 event.

We worked on a new approach, where the landscape is featured, the canvas for the art…

Snapper Graphics developed simple landscape drawings for use in collateral of Sculpture on the Gulf 2019.

The site is protected, meaning all signage needs to be ‘no dig’ - so we developed a sign system using pallets, kindly loaned by Placemakers Waiheke.

A sign system using loaned freight pallets was developed by Snapper Graphics Waiheke to tie the various Sculpture on the Gulf event sites together.

Sculpture on the Gulf volunteers took on the job of building the sign hubs - places that held the many necessary messages. The exhibition covered 4 main sites that were quite spread out, so this pallet system created recognition around the sites.

Volunteers built the pallet structures that were to become the info hubs for Sculpture on the Gulf 2019 visitors.

The colour palette was used to create directional and information signs

Keeping things playful and light, where possible

Small, playful signs remind walkers of the risks. Snapper Graphics, Sculpture on the Gulf, Waiheke, 2019.

The map showed how visitors can move between the different parts of the event. This was the first time the event was connected directly to the Waiheke Community Art Gallery and Oneroa Village.

A simple maps shows the various parts of the event. Snapper Graphics, Sculpture on the Gulf 2019.

School resources were also developed

Covers of the school self-guided worksheets developed for Sculpture on the Gulf 2019.

In the end this is all about the experience of the visitors - here are some images from March 2019 by Jackie O’Brien, artistic manager of Sculpture and the Gulf (2003-2013 and 2017-2019) and image researcher at Snapper Graphics.